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guidelines for dealing effectively with Mexicans in business and social situations.
Author Boyé Lafayette De Mente reveals the fact that the unique Mexican mindset is more Oriental than Western, how this happened and how to cope with it. An excellent introduction to the mindset of Mexicans, with over a hundred key linguistic “code words” that control the thinking and behavior of the people.
De Mente is also the author of There is a Word for It in Mexico [a McGraw-Hill title].
Click here to see the cover and order from Amazon.com.
____________________ Boyé Lafayette De Mente is a graduate of Jōchi University in Tokyo and Thunderbird School of Global Management in Glendale, Arizona. He is the author of more than 50 books on the business practices, cultures and languages of China, Japan, Korea and Mexico. For a list and synopses of his books go to: www.boyedemente.com. |
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WHY MEXICANS THINK AND BEHAVE THE WAY THEY DO!
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